5/20/2023 0 Comments Riffle books![]() Simply sign in using your Facebook or Twitter information. Will I be deleting my Goodreads account anytime soon? No, but Riffle does have some cool features. It’s an online platform to share your favorite books and discover new ones through your friends or “experts.” I was intrigued and decided to try it out once it became available to the public. Recently I heard talk of a new site called Riffle. I like and use both of these and I highly recommend them to other book lovers (or bibliomaniacs!). “No matter how great their marketing is, they still need audience,” he observes.If you love books and social media, it’s likely you have delved into the world of “social cataloging” through sites like Goodreads and LibraryThing. At the same time, Baptista was aware that publishers come to Odyl for audience. When he spoke about the next phase, media and sharing, he cited examples for music, Spotify movies, Netflix and newspapers, the Washington Post and the Guardian. “We want to invite people in and be part of its development.” One piece of that could include selling through online retailers.īaptista got the idea for Riffle at a Facebook developers conference-Odyl is a Facebook Preferred Marketing Developer-where Facebook founder Mark Zuckerberg talked about getting past the first phase of Facebook, which was building a social network and communicating. “Our whole perspective is that content will get people attracted to this,” says Baptista, who is following the Pinterest and Instagram models. The platform also relies on checklists that convert well in Facebook, such as the 50 books to read before you die or the books you hope your soulmate has read. Initially, Riffle is planning to invite avid readers, who Baptista believe are more likely to look to experts for book recommendations than casual readers. Invitation only is a way to give us an idea of what people want so we can give them great content.” The first impression is key to inspiring a user. “That made them ensure that they had quality content before you sign in. “Pinterest is still invitation only,” he points out. People can’t just sign up, they have to fill out an application. ![]() And he plans to add new Riffle members slowly. To do so Baptista will make use of data and insights about readers that Odyl has already gleaned through its marketing work for authors and publishers. There’s a ton of online expertise, and we want people to push their content through Riffle,” says Baptista, who plans to work with book bloggers, booksellers, authors, and others to create a “distilled single feed” for books. “We’re going to focus on bringing the audience to the table and curating the information. He wants to go beyond the current Internet phase where anybody can write a review. And that’s exactly the sense of discovery that Odyl founder and CEO Neil Baptista would like to re-create online. Now the Facebook marketing platform Odyl, which Scholastic turned to for the Hunger Games and which is used by the Big Six, is in the midst of rolling out a new one, Riffle.Ī social media tool powered by Odyl, Riffle takes its name from the word for thumbing through a book. There are numerous ways to discover books, yet online book discovery continues to be one of the biggest challenges that publishers, authors, and booksellers face. Shelfari, Goodreads, Bookish, and showrooming at bricks-and-mortar stores.
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